Pay Per Click Management(PPC)

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How does PPC process work?

When we run PPC campaign it includes two phases:

The Setup Phase:

  • Develop a social media strategy for your brand
  • Identify the right social media platforms
  • Conceptualize, develop and execute a social media campaign
  • Monitor your social media campaign and work on modifications, based on the results

 

pay-per-click-banner

The Optimization & Maintenance Phase:

  • Identify the best keywords & campaigns
  • Expand keywords on top performing ads
  • Ignore keywords that are not converting well
  • Tweak and revise ads

Our PPC management services at Mitra Infotech include:

Extensive keyword and industry research:

The research team has access to the keyword phrases that your competitors are spending the majority of their marketing of their marketing budgets on. This enables us to identify high performing words to add to your campaign. The process continues each week as we add more long-tailed and core keyword phrases to the campaign.

Landing page Consultation:

There is a one common mistake that most of the businesses make in regard to PPC marketing that is which web page they send to the traffic. We create landing pages that are specific to each keyword set. Each page focuses around the conversation of the sale and capturing key information about the prospect. Captured emails are drop into auto responder and newsletter campaign. This normal engagement combination can increase the ROI of a campaign.

Bidding strategies

Many firms will spend $5000+ on non-converting keywords. Our advanced strategies remove non performers and replace them with those that do. This daily process is run by our experienced PPC professionals. In addition, for direct and indirect search, we customize these keyword set with search engine. This allows us to decrease your effective cost per click while maintaining your bid rank.