Email marketing is an extremely cost-effective way to communicate with prospective and existing customers. The key objective of email marketing for most businesses is to create “brand awareness”. Other major benefits of email marketing include new customer acquisition and customer retention.
Email Marketing Benefits
Advantages of Email Marketing
Targeted email marketing campaign allows for quick and easy connection with clients. Targeted email marketing has definite advantages over other traditional forms of marketing such as sending direct postal mails or telesales. The major benefits of email marketing include: